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      <video:content_loc>https://joshuasanderford.com/__l5e/assets-v1/f97a7c7f-595c-4d91-835c-6e5fa42feab2/what-is-a-social-planner.mp4</video:content_loc>
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      <video:family_friendly>yes</video:family_friendly>
      <video:live>no</video:live>
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  <url>
    <loc>https://joshuasanderford.com/social-planner/pricing-your-social-planner</loc>
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      <video:title>Pricing your social planner</video:title>
      <video:description>How to price social media management as a productized service: per-channel, per-post, and retainer models, what the market actually pays, and where your margin comes from. Pairs with the free pricing calculator.</video:description>
      <video:content_loc>https://joshuasanderford.com/__l5e/assets-v1/770af0a4-0709-4ded-96f5-4771cf7bcf97/pricing-your-social-planner.mp4</video:content_loc>
      <video:duration>512</video:duration>
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  <url>
    <loc>https://joshuasanderford.com/social-planner/marketing-and-selling-in-person</loc>
    <lastmod>2026-08-09T03:15:20.356125+00:00</lastmod>
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      <video:title>Marketing &amp; selling (in-person)</video:title>
      <video:description>The in-person play: local businesses, walk-ins, chamber events, and referral partners. The exact opener, the demo that closes, and how to leave with a signed client.</video:description>
      <video:content_loc>https://joshuasanderford.com/__l5e/assets-v1/3c558844-cd4d-4b70-b8f9-d9c8987a3f53/marketing-and-selling-in-person.mp4</video:content_loc>
      <video:duration>468</video:duration>
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  <url>
    <loc>https://joshuasanderford.com/social-planner/marketing-and-selling-online</loc>
    <lastmod>2026-08-09T03:15:20.356125+00:00</lastmod>
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      <video:title>Marketing &amp; selling (online)</video:title>
      <video:description>The online play: content, DMs, cold email, and paid traffic for social media management offers - plus the landing page structure that converts cold traffic into booked calls.</video:description>
      <video:content_loc>https://joshuasanderford.com/__l5e/assets-v1/2201b3db-7ce6-4605-95c8-c91423fd2812/marketing-and-selling-online.mp4</video:content_loc>
      <video:duration>494</video:duration>
      <video:family_friendly>yes</video:family_friendly>
      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://joshuasanderford.com/social-planner/creating-posts-full-walkthrough</loc>
    <lastmod>2026-08-09T03:15:20.356125+00:00</lastmod>
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    <video:video>
      <video:thumbnail_loc>https://joshuasanderford.com/__l5e/assets-v1/f7449c26-1bec-49ad-8639-f8591c8fd707/creating-posts-full-walkthrough.webp</video:thumbnail_loc>
      <video:title>Creating posts - full walkthrough</video:title>
      <video:description>The complete technical walkthrough: connecting accounts, building a post, media, tagging, first comment, scheduling, bulk CSV uploads, and the approval workflow for client-managed content.</video:description>
      <video:content_loc>https://joshuasanderford.com/__l5e/assets-v1/28ac078e-7b68-4cca-9120-f2582433e2d0/creating-posts-full-walkthrough.mp4</video:content_loc>
      <video:duration>1140</video:duration>
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      <video:live>no</video:live>
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  </url>
  <url>
    <loc>https://joshuasanderford.com/social-planner/understanding-the-dashboard</loc>
    <lastmod>2026-08-09T03:15:20.356125+00:00</lastmod>
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      <video:title>Understanding the dashboard &amp; calendar</video:title>
      <video:description>How to read the Social Planner calendar, manage queues across multiple channels, reschedule in bulk, and keep a month of content organized without losing your mind.</video:description>
      <video:content_loc>https://joshuasanderford.com/__l5e/assets-v1/3599de4c-3fb9-4f29-8778-09c39be93719/understanding-the-dashboard.mp4</video:content_loc>
      <video:duration>605</video:duration>
      <video:family_friendly>yes</video:family_friendly>
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    </video:video>
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  <url>
    <loc>https://joshuasanderford.com/social-planner/statistics-good-and-bad</loc>
    <lastmod>2026-08-09T03:15:20.356125+00:00</lastmod>
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    <video:video>
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      <video:title>Statistics - the good &amp; the bad</video:title>
      <video:description>What the built-in reporting shows you, what it doesn't, and exactly which numbers to put in a client report so renewals are an easy yes.</video:description>
      <video:content_loc>https://joshuasanderford.com/__l5e/assets-v1/e98e0512-aecd-4cee-b284-6f60804c12d3/statistics-good-and-bad.mp4</video:content_loc>
      <video:duration>388</video:duration>
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