GOHIGHLEVEL, EXPLAINED AND COMPARED

What GoHighLevel is, and the two ways businesses or agencies use it.

You have used a free tool on this site. GoHighLevel is the platform that has a hundred of them under one login: CRM, funnels, calendars, texting, reviews, invoicing and automation. Some people run their own business on it. Others sell it as their own software.

Joshua Sanderford speaking into a microphone in his studio
Joshua holding phones showing Canva and HighLevel branding
Why I teach it

I run my own business on this platform and I teach it for free. If you sign up through a link here it costs you the same, and it funds the tools and training on this site.

0+
AI voice calls handled
0
Appointments booked
0
Leads generated
$0+
Sales facilitated in 2025

Platform-wide numbers published by HighLevel. They are here for scale, not as a promise about your results.

What is actually inside

One login for the five things every business needs.

If you have never opened GoHighLevel, this is the clearest way to think about it. Every feature sits in one of five buckets. Click through them.

Get more leads in the door

This is everything that turns a stranger into a name, number, or email you actually own. Instead of a website here, a form tool there, and a separate scheduler, it all lands in one contact record.

Free on this site
Try the Google Review Link Generator

A single free tool on this site. Inside GoHighLevel, review capture is one automation among dozens.

  • CRM and contact records
  • Websites, funnels and landing pages
  • Forms, surveys and quizzes
  • Chat widget and conversation AI
  • Call tracking and missed call text-back
  • Social planner and QR codes
Two ways in

Same software. Two completely different reasons to buy it.

Almost everyone who lands here is in one of these two camps. Pick the one that sounds like you and the rest of the site gets a lot simpler.

Path one

BUSINESSES: Use it to Operate

Local service businesses, influencers, coaches, ecommerce, businesses paying for more than 2 softwares to manage client communications, invoicing, marketing, and sales.

  • Replace your scheduler, email tool, funnel builder, review tool and CRM with one login
  • Follow up with every lead automatically, even at 11pm
  • See what marketing actually produced money, in one dashboard
Starts at $97/mo. 14-day free trial.
Path two

AGENCIES: Resell and Offer Stack

Agencies, marketers, and anyone who wants recurring revenue instead of one-off projects. Stop referring your clients to other software platforms, create vertical integration.

SaaS Pro is $497/mo. Same platform, plus resale rights.
Your first 30 days

What To Do After Signing Up For GoHighLevel

Week 1

Get your contacts in one place

Import your list, connect your phone number and email, and turn on missed call text-back. That alone usually pays for the month.

Use the onboarding checklist
Unlimited contacts and users

Compare Per User and Per Contact Prices on Your CRM Vs GoHighLevel

Almost every CRM bills you two ways at once: more money as your contact list grows, and more money every time someone on your team needs a login. GoHighLevel is a flat monthly price with unlimited contacts and unlimited users. Put your real numbers in below and see what the difference is over a year.

Pay per contact

What your contact list costs you today

Contact-tier pricing is the quiet one. You do not feel it the month you sign up, you feel it the month a campaign works and you cross the next tier.

Their bill this month
$250
Your list in 12 months
25,182
Their bill over a year
$4,744
GoHighLevel, same year
$3,564
$297/mo flat
Difference over 12 months
$1,180

Unlimited contacts means you never have to delete old leads to stay under a tier. Every past customer stays in the database, tagged and reachable, which is where reactivation campaigns come from.

Pay per user

What every extra login costs you

Seat pricing quietly shapes how you work. Teams start sharing one login, or leaving the front desk, the bookkeeper, or a contractor out of the system entirely, and then nobody trusts the data.

Seats you are paying for
6
Their bill this month
$474
Their bill over a year
$5,688
GoHighLevel, same year
$3,564
Unlimited users
Difference over 12 months
$2,124

Everyone who touches a customer gets their own login with their own permissions: sales, front desk, the person answering texts, your bookkeeper. No shared passwords, and you can see who did what.

You control every number above with the sliders, so treat the result as your own estimate rather than a quote. GoHighLevel plan prices shown are $297/mo and $497/mo at the time of writing. Links on this page are affiliate links at the same price you would pay going direct.

Automate SEO

Compare The Cost of Manually Doing SEO on Websites Versus GoHighLevel

Every page on a website needs its own title, meta description, share image, heading structure, internal links, and schema. GoHighLevel does this inside the same login that holds your site, your CRM, and your calendar: AI Studio writes and pre-renders the tags per page so crawlers actually see them, and the Search Atlas plugin scores each page and hands you the fixes in order. Pick your side below.

What doing it yourself costs

How big is your site, really?

Based on about 45 minutes per page for the first pass (research, title, description, headings, image alt text, schema) and 12 minutes per page per month to keep it current.

First pass, by hand
26 hrs
Every month after
7.0 hrs
Year one, total
110 hrs
That time in dollars
$8,269

That is 110 hours you are not spending on customers. Inside GoHighLevel, AI Studio drafts and publishes the tags for every page, keeps them unique, and pre-renders them so Google reads them on the first crawl. You review instead of write.

Numbers are estimates you control with the sliders, not a guarantee. GoHighLevel links on this page are affiliate links at the same price you would pay going direct.

Ways to sign up

Pick the door that fits where you are.

These are official GoHighLevel signup links. Same price as going direct.

Not sure which to pick? If you are brand new, start on Starter or Unlimited. If you want to resell the software, jump straight to the SaaS Pro trial.

Compare bonuses

Sign up through me, get the bonuses below - free.

Every link is an official GoHighLevel signup at the same price you'd pay anywhere else. The difference is what you get on top: unbranded training, a 1-on-1 with me, and (on SaaS Pro) a done-for-you SaaS website.

Joshua Sanderford smiling at his recording desk
Bonus delivery

The stuff you actually want help with.

I wanted the bonus stack to feel practical, not fluffy. So the higher plans lean into the things people actually ask me for after signup: unbranded onboarding assets, direct strategy help, and a site you can use to start selling fast.

New to GoHighLevel
Starter
$97/mo
14-day free trial
  • 50% Off the Unbranded V2 Library (53 videos)50% off
    Half off the full unbranded GoHighLevel training library ($615 value) loaded into any sub-account.
  • 1 Year of Library Updates
    Included with your library purchase - we re-record modules whenever HighLevel changes and you get every refresh for a year.
  • 30-Minute 1-on-1 Strategy Call with Joshua30 min
    Working session on niche, offer, pricing, automations - anything stuck.
  • Direct DM Support
    DM me inside the private affiliate-only community while you build.
  • SaaS Landing Page Template
    The pre-built landing page template I personally made and ran inside my own SaaS agency for the first year and a half.
  • Copy of Any Live GHL Website Template
    Request a link to any GoHighLevel website template I have live and I will build you a copy.
  • Ultimate Support Ticket Snapshot
    Pre-built support ticket workflows, pipelines and templates ready to import.
  • All Free Calculators & Tools
    ROAS, profit, rebilling, Kajabi-vs-GHL - full unlocked access.
  • Private Affiliate Community Access
    Join the affiliate-only community for ongoing teardowns, support and Q&A.
Start Starter trial
New to GoHighLevel
Unlimited
$297/mo
14-day free trial
  • 50% Off the Unbranded V2 Library (53 videos)50% off
    Half off the full unbranded GoHighLevel training library ($615 value) loaded into any sub-account.
  • 1 Year of Library Updates
    Included with your library purchase - we re-record modules whenever HighLevel changes and you get every refresh for a year.
  • 30-Minute 1-on-1 Strategy Call with Joshua30 min
    Working session on niche, offer, pricing, automations - anything stuck.
  • Direct DM Support
    DM me inside the private affiliate-only community while you build.
  • SaaS Landing Page Template
    The pre-built landing page template I personally made and ran inside my own SaaS agency for the first year and a half.
  • Copy of Any Live GHL Website Template
    Request a link to any GoHighLevel website template I have live and I will build you a copy.
  • Ultimate Support Ticket Snapshot
    Pre-built support ticket workflows, pipelines and templates ready to import.
  • All Free Calculators & Tools
    ROAS, profit, rebilling, Kajabi-vs-GHL - full unlocked access.
  • Private Affiliate Community Access
    Join the affiliate-only community for ongoing teardowns, support and Q&A.
Start Unlimited trial
New - best value
SaaS Pro
$497/mo
14-day free trial
  • 50% Off the Unbranded V2 Library (53 videos)50% off
    Half off the full unbranded GoHighLevel training library ($615 value) loaded into any sub-account.
  • 1 Year of Library Updates
    Included with your library purchase - we re-record modules whenever HighLevel changes and you get every refresh for a year.
  • 30-Minute 1-on-1 Strategy Call with Joshua30 min
    Working session on niche, offer, pricing, automations - anything stuck.
  • Direct DM Support
    DM me inside the private affiliate-only community while you build.
  • SaaS Landing Page Template
    The pre-built landing page template I personally made and ran inside my own SaaS agency for the first year and a half.
  • Copy of Any Live GHL Website Template
    Request a link to any GoHighLevel website template I have live and I will build you a copy.
  • Ultimate Support Ticket Snapshot
    Pre-built support ticket workflows, pipelines and templates ready to import.
  • All Free Calculators & Tools
    ROAS, profit, rebilling, Kajabi-vs-GHL - full unlocked access.
  • Private Affiliate Community Access
    Join the affiliate-only community for ongoing teardowns, support and Q&A.
Start SaaS Pro
Already on HighLevel
Upgrade to SaaS Pro
$497/mo
Instant upgrade
  • 50% Off the Unbranded V2 Library (53 videos)50% off
    Half off the full unbranded GoHighLevel training library ($615 value) loaded into any sub-account.
  • 1 Year of Library Updates
    Included with your library purchase - we re-record modules whenever HighLevel changes and you get every refresh for a year.
  • 30-Minute 1-on-1 Strategy Call with Joshua30 min
    Working session on niche, offer, pricing, automations - anything stuck.
  • Direct DM Support
    DM me inside the private affiliate-only community while you build.
  • SaaS Landing Page Template
    The pre-built landing page template I personally made and ran inside my own SaaS agency for the first year and a half.
  • Copy of Any Live GHL Website Template
    Request a link to any GoHighLevel website template I have live and I will build you a copy.
  • Ultimate Support Ticket Snapshot
    Pre-built support ticket workflows, pipelines and templates ready to import.
  • All Free Calculators & Tools
    ROAS, profit, rebilling, Kajabi-vs-GHL - full unlocked access.
  • Private Affiliate Community Access
    Join the affiliate-only community for ongoing teardowns, support and Q&A.
Upgrade my account
Prefer annual?

Same bonuses, two months free.

Every bonus above is identical on annual billing. Pay for ten months, get twelve.

Bonuses fulfilled after signup - you'll get an email at the checkout address with snapshot links and a booking link for your 1-on-1.

What people are saying

A few kind words from agency owners, founders, and operators across the GoHighLevel community.

  • "You've been so helpful in my GHL journey, thank you for giving back 🥹"

    Cheyenne Halbert
    Cheyenne Halbert
    Director of Operations
  • "This is gold! More onboarding resources are always a win. Thanks for looking out. 🚀"

    RG Enzon
    RG Enzon
    CEO & Founder
  • Video review
    Client testimonial
  • "Legend. Many thanks. You just won yourself the use of a free holiday home in Australia (well maybe an exaggeration) but… you just saved me hours. Hugely appreciated."

    Lachlan Bode
    Lachlan Bode
    CEO of Home2Site
  • "In 3 days his video on my channel has gotten more views than most of my videos get in a week!"

    Keith Besherse
    Keith Besherse
    TheBaldGuyMarketing
  • Video review
    Client testimonial
  • "Incredible!!! Thank you sooo much my friend! Joshua Sanderford I would love to come to a HighLevel summit to personally thank you! This is pure GOLD! So much value."

    Marnix Geerkens
    Marnix Geerkens
    GHL Agency Owner
  • "Great explanation! You're the first person I've seen who explained it correctly - huge thanks for that!"

    S
    Sam
  • Video review
    Client testimonial
  • "The truth is that some of these free gifts really have high values. I have spent a lot of money to acquire what I see for free today on this platform."

    Ernest Nchamukong
    Ernest Nchamukong
    Owner and CEO
  • "Thank you so much! Appreciate the selflessness giving your time and resources. 💙"

    Elsie Roy
    Elsie Roy
    Founder