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Frequently Asked Questions About GoHighLevel
What is GohighLevel's SaaS Pro plan (Agency Pro)?
This is the top-tier offering designed for agencies wanting to operate in full SaaS Mode—white‑labeling, reseller functionality, and full agency-scale tools.
- Price: $497/month or $4,970/year
What are the key features of GoHighLevel SaaS Pro plan?
Based on official docs and comparisons:
- Unlimited sub‑accounts (client accounts) for all your clients
- SaaS Mode & white-labeling: Full control over branding—your logo, custom login domain, no GoHighLevel branding
- Re-billing with markup: You can mark up email, phone, SMS, AI usage costs for profit—unlike Unlimited plan where re-billing is cost-only
- Advanced API access & Custom Objects for deep integrations and data flexibility
- Split testing & advanced analytics/reporting to optimize funnels and campaigns
- Priority/dedicated support, including faster responses
Why would you choose SaaS Pro plan?
Ideal for agencies that want to:
- Fully white-label and resell GoHighLevel as their own platform
- Build subscription-based plans, host trials, bundle services
- Earn profits on communication services like SMS, phone calls, emails
- Launch their own SaaS offering under their brand umbrella
- Scale rapidly with unlimited client capacity and advanced automation
How is percentage churn calculated?
🔹 Customer Churn Rate
Definition: The percentage of customers who cancel their subscription during a specific time period.
Formula:
Customer Churn Rate=(Customers Lost During PeriodCustomers at Start of Period)×100\text{Customer Churn Rate} = \left( \frac{\text{Customers Lost During Period}}{\text{Customers at Start of Period}} \right) \times 100Customer Churn Rate=(Customers at Start of PeriodCustomers Lost During Period)×100
Example:
Start of month: 100 customers
End of month: 90 customers (10 canceled)
(10100)×100=10% churn rate\left( \frac{10}{100} \right) \times 100 = 10\% \text{ churn rate}(10010)×100=10% churn rate
🔹 Revenue Churn Rate (MRR Churn)
Definition: The percentage of monthly recurring revenue (MRR) lost due to cancellations or downgrades (excludes expansion revenue).
Formula:
Revenue Churn Rate=(MRR Lost from Existing CustomersMRR at Start of Period)×100\text{Revenue Churn Rate} = \left( \frac{\text{MRR Lost from Existing Customers}}{\text{MRR at Start of Period}} \right) \times 100Revenue Churn Rate=(MRR at Start of PeriodMRR Lost from Existing Customers)×100
Example:
MRR at start of month: $10,000
MRR lost from cancellations/downgrades: $800
(80010,000)×100=8% revenue churn rate\left( \frac{800}{10,000} \right) \times 100 = 8\% \text{ revenue churn rate}(10,000800)×100=8% revenue churn rate
✅ Tips:
Use consistent timeframes (monthly is common for SaaS).
Exclude new customers acquired during the period from churn rate calculations.
You can also calculate net revenue churn by factoring in expansion revenue (upsells).
How should I decide how much I charge for onboarding and setup fees for my GoHighLevel clients?
🔹 1. Your Target Client's Business Type & Budget
Local small business: $297–$997 is a common onboarding range.
Mid-size businesses or multi-location franchises: $1,000–$3,000+
Agencies or white-label partners: $500–$2,500 depending on scope.
📌 Tip: The lower your monthly SaaS fee, the more reasonable it is to charge higher onboarding for cash flow balance.
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🔹 2. Your Offer Complexity
Break down what you're doing for them.
Example image attached:
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🔹 3. Your Positioning (Done-for-You vs. Do-It-Yourself)
Do-it-yourself: Free onboarding or < $297 (use videos + templates).
Done-with-you: $297–$997 (group calls, limited hand-holding).
Done-for-you: $997–$2,500+ (hands-off experience).
📌 Tip: Frame onboarding as a “launch package” or “fast track to ROI.”
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🔹 4. Competitive Benchmarks
Here’s what others often charge in the GHL space:
CRM/Funnel plan = $97–$297
Niche-specific automation bundle = $497–$1,000
Agency-in-a-box style = $1,000–$2,500+
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🔹 5. Your Business Goals
Need cash flow upfront? Charge a setup fee.
Want low friction growth? Reduce or waive onboarding temporarily and upsell later.
Offering white-glove service? Price accordingly and show value with deliverables.
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✅ Final Recommendation Formula:
Minimum Onboarding Fee = (Estimated Setup Hours × Hourly Rate) + perceived outcome value
Then round to pricing tiers like $297, $497, $997, or $1,997 depending on audience.
