Kajabi versus GoHighLevel Pricing Calculator

This is the top-tier offering designed for agencies wanting to operate in full SaaS Mode—white‑labeling, reseller functionality, and full agency-scale tools.
- Price: $497/month or $4,970/year

Based on official docs and comparisons:

- Unlimited sub‑accounts (client accounts) for all your clients

- SaaS Mode & white-labeling: Full control over branding—your logo, custom login domain, no GoHighLevel branding

- Re-billing with markup: You can mark up email, phone, SMS, AI usage costs for profit—unlike Unlimited plan where re-billing is cost-only

- Advanced API access & Custom Objects for deep integrations and data flexibility

- Split testing & advanced analytics/reporting to optimize funnels and campaigns

- Priority/dedicated support, including faster responses

Ideal for agencies that want to:

- Fully white-label and resell GoHighLevel as their own platform

- Build subscription-based plans, host trials, bundle services

- Earn profits on communication services like SMS, phone calls, emails

- Launch their own SaaS offering under their brand umbrella

- Scale rapidly with unlimited client capacity and advanced automation

🔹 Customer Churn Rate

Definition: The percentage of customers who cancel their subscription during a specific time period.

Formula:

Customer Churn Rate=(Customers Lost During PeriodCustomers at Start of Period)×100\text{Customer Churn Rate} = \left( \frac{\text{Customers Lost During Period}}{\text{Customers at Start of Period}} \right) \times 100Customer Churn Rate=(Customers at Start of PeriodCustomers Lost During Period​)×100

Example:

Start of month: 100 customers

End of month: 90 customers (10 canceled)

(10100)×100=10% churn rate\left( \frac{10}{100} \right) \times 100 = 10\% \text{ churn rate}(10010​)×100=10% churn rate

🔹 Revenue Churn Rate (MRR Churn)

Definition: The percentage of monthly recurring revenue (MRR) lost due to cancellations or downgrades (excludes expansion revenue).

Formula:

Revenue Churn Rate=(MRR Lost from Existing CustomersMRR at Start of Period)×100\text{Revenue Churn Rate} = \left( \frac{\text{MRR Lost from Existing Customers}}{\text{MRR at Start of Period}} \right) \times 100Revenue Churn Rate=(MRR at Start of PeriodMRR Lost from Existing Customers​)×100

Example:

MRR at start of month: $10,000

MRR lost from cancellations/downgrades: $800

(80010,000)×100=8% revenue churn rate\left( \frac{800}{10,000} \right) \times 100 = 8\% \text{ revenue churn rate}(10,000800​)×100=8% revenue churn rate

✅ Tips:

Use consistent timeframes (monthly is common for SaaS).

Exclude new customers acquired during the period from churn rate calculations.

You can also calculate net revenue churn by factoring in expansion revenue (upsells).

🔹 1. Your Target Client's Business Type & Budget

Local small business: $297–$997 is a common onboarding range.

Mid-size businesses or multi-location franchises: $1,000–$3,000+

Agencies or white-label partners: $500–$2,500 depending on scope.

📌 Tip: The lower your monthly SaaS fee, the more reasonable it is to charge higher onboarding for cash flow balance.

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🔹 2. Your Offer Complexity

Break down what you're doing for them.
Example image attached:

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🔹 3. Your Positioning (Done-for-You vs. Do-It-Yourself)

Do-it-yourself: Free onboarding or < $297 (use videos + templates).

Done-with-you: $297–$997 (group calls, limited hand-holding).

Done-for-you: $997–$2,500+ (hands-off experience).

📌 Tip: Frame onboarding as a “launch package” or “fast track to ROI.”

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🔹 4. Competitive Benchmarks

Here’s what others often charge in the GHL space:

CRM/Funnel plan = $97–$297
Niche-specific automation bundle = $497–$1,000
Agency-in-a-box style = $1,000–$2,500+

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🔹 5. Your Business Goals

Need cash flow upfront? Charge a setup fee.

Want low friction growth? Reduce or waive onboarding temporarily and upsell later.

Offering white-glove service? Price accordingly and show value with deliverables.

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✅ Final Recommendation Formula:

Minimum Onboarding Fee = (Estimated Setup Hours × Hourly Rate) + perceived outcome value
Then round to pricing tiers like $297, $497, $997, or $1,997 depending on audience.