Tired of selling one-off projects and starting every month back at zero?
Want to build and/or sell your own Google Review software?
The generator is free. What local businesses pay for monthly is a branded platform that owns their reviews - link, QR codes, site widget and automated follow-up. Here is how to sell that as your own software.
Watch the walkthrough - the setup is explained step by step.
Real businesses doing exactly this
Every number below is publicly reported by the owner or by HighLevel. Check the source links yourself.
Review Harvest - A reviews-only SaaS at $35K+ MRR
Founded by Clay Lawrence
monthly recurring revenue
businesses on the platform
reviews generated to date
SaaS customers at Gold award
Monthly recurring revenue, as reported
Chart built from figures Clay has shared publicly.
Clay ran a do-everything agency at ~$17,000 a month, burned out, and fired the clients. Revenue fell to ~$4,500.
He rebuilt around one offer - automated Google reviews for home services, on HighLevel under his own brand - and passed $35,000 a month recurring.
AR Funnel
Founded by Mike Crowson
- $2.5M recurring in three years
- 350+ active clients
- $60K MRR in the first four months
Sold two businesses, rebuilt on HighLevel SaaS Mode for fitness coaches, and used white-label reselling, SMS and automation to grow a 350-client software business.
Read the HighLevel case study
LeadEngage
Founded by Wade Lester
- $375K in recurring revenue
- Nearly 300 paying customers
- Zero ad spend
A part-time real estate agent turned one integration into a HighLevel SaaS for agents, grew from a free beta to almost 300 subscribers and earned a Gold SaaSPRENEUR award.
Read the HighLevel case studyThese are other people's results, shared publicly. They are not a promise of what your own business will earn.
The software you resell, under your brand
This is the actual reputation dashboard your clients log into - with your logo, your domain and your pricing.
Why this is a business, not a favour
Your brand, your software
Your logo, your domain, your login screen. Clients never see the vendor - they see you.
Every client in their own account
A separate sub-account per business, built from your template in a couple of clicks.
Recurring revenue, not one-off jobs
One flat platform fee. Bill each client monthly and keep the margin as you add more.
What your clients actually get
Direct review links
One tap straight to the star form for every location you manage.
Printable QR codes
Counter cards, invoices, receipts, van doors, NFC tap cards.
Website review widget
Live 5-star reviews embedded on the client's own site.
Automated follow-up
SMS and email requests fire after every job, with AI replies to each review.
The software behind it is GoHighLevel
You are not building software. You are reselling a platform that already powers the review systems of tens of thousands of agencies, under your own brand.
agencies run their client work on the platform
businesses served through those agency accounts
of review requests sent every month
Industry awards
How white-labelling actually works
You sell someone else's software as your own. The client signs up with you, logs into your branded app, pays your invoice and calls you for help. Five things make that work.
1. Someone else builds and maintains the software
HighLevel writes the code and runs the servers. You never hire a developer.
2. You put your brand on the front of it
Your domain, your logo, your colours, your email. The vendor's name disappears.
3. Each client gets their own walled-off account
Each business sees only its own reviews and reporting. You see all of them from one dashboard.
4. You set the price and bill in your own name
Your plans, your card processing, your name on the statement - on one flat platform fee.
5. Support and the relationship stay yours
The client calls you, renews with you, expands with you. That is a software business.
What the market already charges
Businesses are already quoted these numbers for review software alone - usually per location, usually on an annual contract.
| Platform | Typical price | What it covers |
|---|---|---|
| Podium | $399+/mo | Reviews, messaging and webchat, priced per location and quoted by sales. |
| Birdeye | ~$299+/mo | Review generation and listings; annual contracts, per-location pricing. |
| NiceJob | ~$75-$200/mo | Review requests and a site widget; cheaper, narrower feature set. |
| Grade.us / Reviews.io | ~$110-$300/mo | Review funnels and monitoring, agency tiers priced per location block. |
| You, white-labelled | $97-$497/mo total | One flat platform fee that covers every client you put on it - you decide the retail price. |
Publicly advertised ranges as of 2026; most of these vendors quote custom pricing, so confirm current numbers before you put them in a proposal.
How you offer more for the same money
- Review link, QR pack and site widget in the client's own branding
- Automated SMS and email review requests after every job
- AI replies to new reviews so nothing sits unanswered
- Missed-call text back and a shared inbox for calls, SMS, email and social DMs
- CRM, pipelines, calendars and reactivation campaigns in the same login
- Reporting the owner can actually read, delivered by the person they already trust
They sell one feature at a fixed price. You bundle reviews with the rest of the client's follow-up - and still undercut them at $197 a month.
Run your own numbers
White-label profit calculator
Your platform fee is flat. Every client you add after break-even is mostly margin. Move the sliders to see what your review offer pays.
Monthly profit
$1,323
$15,876 a year at 67% margin
- Recurring revenue
- $1,970
- Platform fee
- - $497
- Usage across clients
- - $150
- Set-up fees collected
- $4,970
You cover the whole platform with 3 clients. Everything after that is close to pure margin.
Estimates only. Usage costs vary with message volume, and platform pricing is set by HighLevel.
How you set it up
- 1Start your own agency account and turn on white-labelling.
- 2Build the review setup once: link, QR pack, widget, follow-up automation.
- 3Save it as a template you can drop into any new client in minutes.
- 4Onboard clients under your brand and bill them monthly.
How the offer is priced
- Set-up fee for the branded account, review link, QR pack, and site widget
- Monthly retainer per client for the automated review request campaign
- Reporting: new reviews per month, star average, response coverage
- Upsell into full CRM, missed-call text back, and reactivation campaigns
Set-up is one afternoon. The retainer keeps paying, because the automation runs whether you touch it or not.
"But what about..."
I'm not technical enough to run software.
You are not building software. The platform is already built - you turn on your branding, use the review template, and clone it for each client. My unbranded onboarding videos walk through every screen.
My clients already have a review tool.
Most of them are paying $200-$400 a month for one feature. You are replacing that bill with your own branded platform that also handles the QR codes, the site widget and the follow-up messages.
What if I only land one or two clients?
Your platform cost stays flat while your client count grows, so the first couple of clients usually cover it and everything after that is margin. Run the calculator above with your own numbers.
What if it isn't for me?
You get 30 days free to build the whole thing and show it to a client before you pay anything. If it isn't a fit, cancel inside the trial.
Your next step
Sell Review Links | QR Codes | Review Widgets | Follow Up | Build MRR