How should I price my three tiers?

Common ratios: 1x / 2.5x / 5x (or 1x / 3x / 7x for premium services). The middle tier should be where 60-70% of buyers land - make sure it's the obvious 'enough features to actually win' option.

Which tier should I highlight as 'most popular'?

Almost always the middle tier. Highlighting the middle tier with a 'Most Popular' or 'Best Value' badge can lift conversion to that tier by 30-50%.

How many features should each tier list?

5-9 bullets per tier. Fewer than 5 feels thin; more than 9 turns into a feature dump and tanks conversion. Lead with outcomes ('Unlimited client accounts') not specs ('Postgres database').

Should the top tier be priced to sell or as a decoy?

Both work. A decoy top tier (priced 2-3x the middle, rarely bought) anchors perceived value. A real top tier needs genuine premium features to justify the price - agencies and enterprise buyers will buy it.

Is the offer builder free?

Yes, completely free. Build unlimited offer structures and copy the output anywhere.

Sales

Offer Builder

Design a 3-tier offer with live preview - copy the structure into your pricing page.

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Section headline

Tier namePriceCadenceBullets (one per line)CTA labelHighlight this tier

Preview

Pick the plan that fits where you are right now.

Starter

$297/month

·Done-for-you GHL sub-account
·Reputation + missed-call text-back
·Monthly review call

Growth

$697/month

·Everything in Starter
·Paid ads management
·AI booking agent
·Weekly performance call

Scale

$1,497/month

·Everything in Growth
·Dedicated strategist
·Custom automations
·Quarterly business review

Build an offer people can repeat back to you

A good offer survives being retold. If a prospect cannot explain what you do to their business partner in one sentence, the offer is the problem, not the ad. This builder walks you through the four parts that make an offer repeatable: who it is for, the outcome, the timeframe, and the risk you remove.

The output is deliberately plain. No stacking, no invented scarcity, no fake anchor price - the sort of offer that still reads well on a proposal three weeks later.

Once you have the sentence, use it everywhere: your headline, your ad copy, your first cold-call line, and the first message in your follow-up automation.

ROAS calculator →Marketing articles →

FAQ

Offer Builder - common questions

Three tiers (Good / Better / Best) consistently outsell single-price offers because the middle tier becomes the obvious 'best value' anchor. The high tier makes the middle look reasonable; the low tier makes the middle look generous.