ROAS & Break-even Calculator
Ads spending money with nothing to show? Work out your true ROAS and the most you can pay for a lead before it stops being profitable.
Next step
Model the agency side of that spend
Once the ads work, the money is in what you keep per sub-account. Run your plan, client count and rebilling through the profit calculator.
Open the profit calculatorKeep going
Copy a one-line embed code. It resizes itself and links back here automatically.
Request your invite to my private GoHighLevel community
Over 1,700 agencies, beginners, and business owners sharing what actually works in GoHighLevel. Drop your email and I'll send your invite.
ROAS, CAC, and the number most people skip
Return on ad spend tells you what a campaign returned this month. It does not tell you whether the campaign was a good idea. That answer lives in cost to acquire a customer measured against lifetime value, which is why this calculator returns both a first-month ROAS and an LTV-adjusted ROAS.
Break-even cost per lead is the figure to write on a sticky note. It is the most you can pay for a lead before the first sale loses money, and it turns every media-buying decision into a yes or no instead of a debate.
Use it before you pitch a retainer. If a client's numbers cannot support a profitable cost per lead, no amount of creative testing will rescue the account, and knowing that early is worth more than the retainer.