How does this E-E-A-T checker score a page?

It fetches the live page and grades it out of 100: Experience 20 points (first-hand language, original imagery, case markers, demonstrative media), Expertise 20 (byline, author bio link, credentials, depth), Authoritativeness 20 (About and Contact links, outbound citations, entity schema, internal linking), Trust 30 (HTTPS, privacy policy, terms, dates, recency, contact details, affiliate disclosure), and Helpful Content 10.

Why is Trust weighted the heaviest?

Google's own guidance calls Trust the most important member of the family. A page can be experienced and expert, but if it is insecure, undated, anonymous or hiding its monetisation, raters are told to treat the whole page as low quality.

How do I show first-hand experience?

Write from what you actually did: your own screenshots instead of stock photos, real numbers and timeframes, what went wrong, and what you would do differently. Phrases like 'I tested' or 'when we ran this for 30 days' only help when the specifics behind them are on the page.

Does E-E-A-T mean AI content is penalised?

No. Google rewards helpful, people-first content however it is produced, and demotes generic content written for search engines. In practice, AI drafts fail on experience: no original imagery, no first-hand detail, no verifiable author. This tool shows you exactly which of those signals are missing.

Is this E-E-A-T tool free?

Yes. No signup, no credit card, no page limit. Create a free account only if you want to save reports per client and track them over time.

Free SEO tool · by Josh Ads

Score any page on E-E-A-T out of 100.

Score any URL out of 100 on Experience, Expertise, Authoritativeness and Trust, with the fixes worth the most points.

✓ Works on any public URL✓ No signup, no email wall✓ Ranked fixes, not just a score

← All tools

Step 1

Rate a live page

Takes about 10 seconds · nothing is stored unless you save it

The rubric

Where the 100 points come from.

Weighted the way Google's Search Quality Rater Guidelines weight them, with trust carrying the most because everything else feeds into it.

Experience

20 pts

Did the author actually do this? First-hand language, original screenshots instead of stock, named results, and video walkthroughs.

First-hand language
Original imagery over stock
Specific results
Demonstrative media

Expertise

20 pts

Is there a real, identifiable person behind the page with the depth to cover the topic properly?

Clear author byline
Link to an author bio
Stated credentials
Content depth

Authoritativeness

20 pts

Can a rater verify who publishes this? About and contact pages, organisation identity, outbound citations, internal depth.

About page
Contact page
Outbound citations
Organisation identity
Internal linking

Trustworthiness

30 pts

The heaviest category. Secure, dated, transparent, and honest about anything you earn from.

HTTPS
Privacy policy
Terms or disclaimer
Publication date
Recency
Contact details
Affiliate disclosure

Helpful content

10 pts

Google's people-first guidance: does the page answer one clear question in its own words, in a form people can scan?

Title and H1 intent
Scannable structure
Original phrasing
Image alt text

How to use it

Four steps, start to finish.

01
Paste one full URL
An article or landing page, including https. Home pages score oddly because raters judge them on different signals.
02
Read the five category scores
Each category shows every check, what was found on the page as evidence, and the points earned out of the points available.
03
Work the 'fix these first' list
It is sorted by points at stake, so the top item is always the single change that moves the score most.
04
Publish, then re-run
The tool reads your live HTML, so re-run after the change is deployed to confirm the signal is actually visible to a crawler.

Why trust is weighted highest

Google says trust is the most important member of the family.

Experience, expertise and authority all feed into trust. A page with brilliant writing and no author, no date, and no way to contact anyone still fails the rater's first question: can this be relied on? That is why 30 of the 100 points sit in the trust column, and why the quickest wins on most sites are there.

30 / 100

Points sitting in the trust column - more than any other category.

3 checks

HTTPS, a visible date, and real contact details clear most of the gap.

0 points

What great writing earns on a page with no identifiable author.

Minutes

Typical time to fix the trust items, versus weeks for authority.

How this E-E-A-T rater grades your page

Google's Search Quality Rater Guidelines ask human raters to judge a page on Experience, Expertise, Authoritativeness and Trust. Raters do not set rankings directly, but their verdicts train the systems that do, which makes their checklist the closest thing we have to a public scoring sheet. This tool fetches your live page and walks that checklist for you.

Most pages lose points in the same three places: no verifiable author, no publication or updated date, and stock photography where original screenshots should be. Those are all fixable in an afternoon, and the report ranks your losses by how many points each one is worth.

One caveat worth stating: no automated tool can read whether your advice is actually correct. This grades the signals a rater can verify from the page. The accuracy of the content is still your job.

Meta tag checker →SEO articles →

FAQ

E-E-A-T Search Quality Rater - common questions

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. It is the framework in Google's Search Quality Rater Guidelines that human raters use to judge whether a page deserves to rank. It is not a direct ranking factor, but the signals it describes are what Google's systems try to approximate.

Fixed the gaps? Check the rest of the page.

E-E-A-T is one layer. Run the title and description through the meta tag checker, then audit the whole site for the technical issues costing you leads.

Meta tag checker →Free site audit →SEO articles →