GHL Rebilling Calculator
Rebilling eating your margin? Model SMS, email, AI, voice, and phone usage per client so you price above cost, not under it.
Applies to phone, messaging, email and paid add-ons. Marking usage up requires the $497/mo Agency Pro (SaaS) plan — the $297/mo plan can rebill at cost only. Carrier and A2P pass-through fees always carry an automatic 5% markup.
Applies to the AI Employee plan fee, AI overages, Agent Studio and premium workflow actions. AI Employee rebilling needs the $497/mo plan.
AI add-on plan
Per sub-account, per month. Included allowances are subtracted before anything is billed, so only real overage shows up as cost.
Includes 1,000 Conversation AI responses, 100 Voice AI minutes, unlimited Reviews AI and Content AI, 100 Managed Agent runs. Overages bill at pay-per-use rates.
Agent Studio is not included in any AI plan, on any tier.
Premium workflow actions (Workflow Pro)
Decision Maker, Intent Detection, Summarize Text and Translate. Included executions are pooled across your whole agency, so this is calculated agency-wide.
Phone, messaging & email
Per month, per sub-account.
Other paid add-ons
Per month, per sub-account.
- AI · AI Employee Growth plan fee$250.00
- AI · Voice AI engine + TTS minutes (overage)$15.00
- AI · Agent Studio model tokens$3.25
- AI · Agent Studio web searches$2.50
- AI · Conversation AI tokens (overage)$1.55
- AI · Voice AI model tokens$0.15
- Premium workflow actions (agency-wide, net of subscription)$25.00
AI rates follow HighLevel's published AI product pricing and can change at any time. Phone System charges apply to Voice AI calls on every plan, and unlimited plans are subject to fair use.
Next step
Rebilling margin only holds if clients stay
Churn eats rebilling profit faster than pricing fixes it. Grade your onboarding in ten questions and see what it is costing you.
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Where rebilling profit actually comes from
Rebilling is the quietest margin in a HighLevel SaaS. You buy SMS segments, email sends, phone minutes, WhatsApp messages, and AI usage at wholesale, then charge your sub-accounts a marked-up rate automatically. Clients never see two bills, and you never chase a usage invoice.
The trap is guessing the markup. Too low and heavy-usage clients cost you money every month; too high and a price-sensitive client audits their statement and leaves. This calculator models each usage type separately so you can see the blended margin instead of a single optimistic number.
Run it with your busiest client's real volumes, not an average. Rebilling profit is driven by the top ten percent of accounts, and pricing that survives them will comfortably survive everyone else.